Shrub up to 2 m. tall; branchlets, lvs below, and peduncles clad in soft white tomentum. Lvs 2.5-8 × 1·5-4 cm., lanceolate to elliptic or oblong-ovate, acute, with short broad petiole, coriac., closely serrate, teeth blunt, calloused. Peduncles 5 cm. or more long; bracts few, linear-lanceolate. Capitula 3·5-4·5 cm. diam.; outer phyll. densely clad in cobwebby tomentum on back, acute; ray-florets white to purplish, disk-florets purplish; achenes linear, slightly curved, pubescent to almost glab., 4-5 mm. long; pappus-hairs slender, up to 5 mm. long.

2n = 108