Shrub up to 1 m. tall, us. less; branchlets stout, clad in smooth appressed silvery tomentum. Lvs 2.5-5 × 2-4 cm., obliquely ovate- to elliptic-oblong, very coriac., glab. above when mature, with appressed silvery tomentum below; midrib very prominent below, margins entire. Capitula c. 1·5 cm. diam., in branched corymbs on stout pedicels up to 2 cm. long. Florets 14-20 per capitulum, ray-florets 5-10. Phyll. laxly imbricate, broad-lanceolate, tomentose on back, forming a turbinate involucre. Achenes grooved, pilose to hispid; pappus-hairs brownish, plumose.

2n = 108