Large evergreen shrub to c. 5 m high; shoots ± quadrangular when young. Lvs subsessile, 5-16-(20) × 1-3.5-(4.5) cm, lanceolate, bullate, with white or greyish felt-like indumentum beneath, dark green and glabrous above except when young, denticulate; base subcordate or cordate; apex acuminate; stipules 2-8 mm long, reflexed, foliaceous. Panicles terminal, to almost 15 cm long, pyramidal; peduncles and calyx with dense white indumentum. Fls sessile, very fragrant. Calyx 2-2.5 mm long; lobes imbricate, ovate, obtuse. Corolla tube 6-7 mm long, densely white-tomentose outside; lobes 2-2.5 mm long, ± oblong, mauve with orange eye, tomentose outside, bearded towards base inside. Stamens inserted near apex of tube, included; filaments hairy, free part < anthers. Style not reaching anthers, glabrous or nearly so; stigmas green. Capsule 2-3 mm long, subglobose, tomentose.