Whole plant densely covered in long woolly silvery hairs. Flowering stems erect, 30-100 cm tall. Basal and lower stem lvs loosely tufted, oblanceolate, acute, 10-25 × (1.5)-2-4 cm, gradually tapering to long petiole; upper lvs ovate, acute, sessile, amplexicaul, becoming smaller above. Infl. a (3)-7-15-flowered dichasium; pedicels (3)-5-12 cm long; bracts ovate-acuminate, 1-4 cm long. Calyx bell-shaped, 15-20 mm long, 10-veined; teeth triangular, acute. Petals purplish pink, rarely white; claw c. = calyx; limb spreading, entire or shallowly emarginate, 1-1.5 cm long. Capsule narrowly ovoid; carpophore c. 2 mm long. Seeds dull grey-brown, reniform-oblong, warty, c. 1.2 mm long.