Low, much-branched, rather rigid shrub forming tufts or loose patches; stems woody, prostrate or decumbent, rooting in older parts; branches ascending, c. 2-5 cm. long, densely retrorsely hairy. Lvs closely to loosely quadrifariously imbricate, spreading or ± appressed, 3-6 × 1·5-3·5 mm., broadly ovate to oblong or lanceolate-oblong, obtuse to subacute, very coriac., ± keeled, concavo-convex in upper part with cartilaginous re-curved margins, surfaces glab., margins ciliate in lower half. Bracts 4-5 mm. long, narrow-oblong, keeled, ciliate below, sts rugose in lower parts. Calyx 4-6 mm. long, coriac. and strongly rugose, divided 1/2 to ⅔ way into broadly oblong, obtuse lobes up to 2.5 mm. wide; tube and lower portion of lobes white-pubescent and us. also glandular-hairy, sts glab., lobes ciliate, sparsely white-hairy within. Corolla white, 10-15 mm. diam., broad-funnelform, divided 1/2 to ⅔ way into 5 obtuse spreading lobes up to 5 mm. wide. Capsule ± 3-4 × 3 mm., glab.